Fire Horse sponsors the White Tiger of the Lisbon Zoo.

Since the beginning of our “adventure”, as a Fire Horse, it was our desire to take an active role in the preservation of an endangered species, such as the Tiger and, within this, unique felines such as the “White Tiger”, as it is the case of “Albi”.

Our enterprise, Fire Horse, has qualities that we associate with this magnificent big feline species. In a business world that is defined by its competitiveness, it is necessary to be prudent and, at the same time, fearless to be able to “survive” in an environment where the “state of alert” is constant.

If we think about it, the White Tiger shows us that being a beautiful animal, due to its physical characteristics, rare, because it is different from its own, and unique, because there is no equal to it, it means that it has to adapt quickly to the constant “threats” and “opportunities” that arise.

At this moment, preserving it represents an even more important symbol today: mutual aid or as they say, “coopetition”. This is because it needs the help of another “species”, we humans in this case, to guarantee its survival and continuity, just as companies need the collaboration and help of various people, entities and organizations to continue to play an essential role in preserving and improving the lives of all, as well as wild species. Congratulations to the Zoo for its role!

We hope that this, although modest, contribution will help the Zoo in its mission, which includes the conservation of the White Tiger.